Wednesday, September 12, 2007

What is the process for Natural Search Engine Optimization

What do you think is the best strategy in Natural Serach Engine Optimization? Do you think there is a specific process to be followed? Is it plain and simple as a 1-2-3 step-by-step process? Is it a operational roadblock or a marketing challenge? What do you envisage as a best vendor solution for SEO?

1 comment:

Anonymous said...

SEO should be executed with a specific process. I've also included a couple sites that have excellent resources for planning.

Here's a high level process..

(1) Identify your Buckets
- Segment by Keyword Grouping
- Example: Automotive, Trucking
- Research competitor’s sites
- Perform Keyword Research
- Use search engines
- Use commercial tools
- KeywordDiscovery.com
- Wordtracker.com
- Further Segment Keyword Groups
- Based on size estimates from research
- Filter to 2-6 target keywords per bucket
- 1-2 Target Terms
- Ex: Chevy Cars
- 2-4 Secondary Terms
- Ex: Fast Chevy Cars, Cheap Chevy Cars

(2) Identify/Build Category Landing Pages
- Put your target keywords on page
- Title Tag
- Meta Tags (Description, Keywords)
- ‘H’ Section Headlines
- Body Copy
- Link Text
- Alt-Text
- Keep your keyword density nominal
- 2-5% of total word count
- 500+ words per page is ideal

(3) Internal Cross Linking
- Link to deep content
- Homepage
- Sitemap
- Cross link deep content to deep content
- Product <=> Product
- Article <=> Article
- Link pages with related topics
- Example: Chevy Convertibles  Chevy Cars
- Put your target keywords in your link text
- Think volume…more is good

(4) Inbound Back Linking
- Buy them / Beg them / Steal them
- Topically relevant sites
- Directories
- Press Releases
- Blogs (build your own!)
- Affiliates (Link Connector)
- Partners
- Article Syndication
- New Media (Videos, Podcasts, Images-Flickr)
- Use target keywords in the link text
- The mix must be natural

Links:
http://www.seomoz.org/
http://www.seobook.com/